Weekends with Ikea

In the Sea of TikTok where trends come and go like the waves, we are taking a viral and popular trend and turning it into a marketing campaign for Ikea. The trend has people turn their apartments into a small home café, opening it for friends and family on the weekends. Following this viral trend, hosting has definitely made a comeback but Ikea has always promoted hosting with their cookware and table settings.

The campaign will take the same idea of hosting but instead of hopping on a short lived trend, we turn it into a sustainable life long way.  It promotes buying staple pieces from Ikea that can be mixed, matched and reused for hosting brunches, dinners and parties. This way you don't have to keep buying décor but instead can build an everlasting supply for your café.  

The instore activation will feature the same products mixed to produce two or three different set ups which will show product range.  Customers can scan QR codes to get a digital catalog that shows products used in various ways. (Brunch, Dinner, Garden, Bridal parties)

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Taglines:

“Trends fade. Hosts stay.”

“Host once. Host forever.”

“Built to host. Made to last"

"Reuse, re host, re inspire"

"collect memory clutters only"

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