Copywriting
Digital assets for P&G
Welcome to my comfort zone. No funny business, just words.
With the right words and taglines, I aim to create associations that resonate with consumers, making brands memorable. It’s not just about selling a product; it’s about crafting a narrative that reflects the brand’s values and connects emotionally with the audience. Strong copy can evoke feelings, create loyalty, and distinguish a brand in a crowded marketplace.
The following copy examples are of Brands under P&G's umbrella in Pakistan. The posts depict an upcoming huge sale on 12/12 with Daraz (amazon knockoff) and aims to grab attention to the price drop. The copy reflects the brand message and associates with the product as well.
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Safeguard: antibacterial soap that cleans 99% germs
Exact translation does not make sense but here is a rough meaning:
Copy: The arrival of 12/12 will safeguard everything
Copy: 12/12 scares off the germs with it's discount
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Here, you can see a little pop cultural trend we hopped on to. The Spotify wrapped but with the brand.
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Ariel: Laundry detergent
Rough meaning
Copy: everything will shine with 12/12
Copy: The scents will take over 12/12
The words are localized in the national language for easy apprehension & grasping the ideas. It's much more effective to create brand association with Urdu words that the audience will remember.
