KitKat 5-Sec Bumper Ad: “A Break is a Break”

 

The idea for these 5 second short YouTube bumper ads or in between episodes is that breaks are necessary and required no matter what you do or how long you take them for, hence: A break is a break. It matters and sometimes small breaks can give you the breathers you need to move forward. 

 

[Ad 1 – Doctor | 5 sec]

• Visual: A doctor in scrubs leans against the break room counter, pulls out a KitKat.

• SFX: Snap of the bar.

• Caption (on screen): Even heroes need breaks

[Ad 2 – Mom | 5 sec]

• Visual: A mom in a pantry, kids’ toys scattered outside the door. Her Kids hands reaching from under the door. She sneaks a bite.

• Caption:  Short breaks count just as much

[Ad 3 – Dad | 5 sec]

• Visual: A dad in the garage trying to fix his car with a toolbox nearby. He stops and lets out a sigh and opens a KitKat.

• Caption: Step 30:  Take a break

[Ad 4 – Teacher | 5 sec]

• Visual: A teacher grading tests with a shot of a dumb answer taking a moment of biting a KitKat after putting her pen down.

• Caption: Breaks make sense

VO (fast, upbeat, overlapping last shot with all professions eating a KitKat):
“A break is a break.”
KitKat logo + tagline: “Have a break. Have a KitKat.”